Privacy policy

Privacy Policy 

 

Last updated: July 21, 2026 

 

1. OVERVIEW OF THIS POLICY 

This Privacy Policy (this “Policy”) relates to the personal information that you submit when you access and use Base Match Clothing LLC (“Company,” “we,” “us,” or “our”) website – [www.basematchclothing.com] (“Website”) and other information we automatically collect when you access the Website. This Policy explains all activities regarding your information, including but not limited to how we collect, use, disclose, and secure it and the rights available to you. 

 

You are required to read, understand, and agree to how we process (collection, use, disclosure, security, etc.) your information in this Policy. You are also required to read our Terms of Use  and our Purchase Terms [add hyperlink] and to print a copy of each for future reference. All defined terms not defined in this Privacy Policy shall have the meaning ascribed to them in the Terms of Use or Purchase Terms [add hyperlink], as applicable.  By your use of the Website and your submission of the requested personal information, you hereby agree to how we process your information as described in this Policy. If you do not agree, you should not use the Website or submit information. 

  

2. WHAT INFORMATION DOES COMPANY COLLECT FROM YOU? 

    2.1 We collect information from and about users of our Website: 

  • Directly from you when you provide it to us. 

  • Automatically when you use the Website. 

 

    2.2 We do not collect special categories of personal data such as information relating to or about the below (“sensitive personal information”): 

  • Social Security Number 

  • Driver’s License and Passport Numbers 

  • Account Numbers and credentials 

  • Precise Geolocation 

  • Health information 

  • Credit or criminal records 

  • Racial or ethnic origin 

  • Political opinions 

  • Membership of a political association, professional or trade association, except the Company 

  • Membership of a trade union 

  • Religious beliefs or affiliations 

  • Philosophical beliefs 

  • Sexual orientation or practices 

  • Biometric information 

  • Contents of mail, email or text messages except for messages sent via the Website 

 

    2.3 Information that you provide to us (“personal information”) when you use our Website may include:  

  • First Name, Last Name. 

  • Email Address.  

  • Phone Number. 

  • Shipping and Billing Address. 

  • Order History and Transaction Details. 

  • Payment Information (collected and processed by our third-party payment processor; we do not store your full credit card number). 

  • Account Information (such as username and password, if you create an account on our Website). 

 

For purposes of the California Consumer Privacy Act, the personal information we collect falls within the following statutory categories: 

  • Identifiers (Cal. Civ. Code § 1798.140(v)(1)(A)): name, email address, phone number, shipping and billing address, account name. 

  • Customer Records (Cal. Civ. Code § 1798.140(v)(1)(B)): name, address, telephone number, payment information (collected by our third-party payment processor). 

  • Commercial Information (Cal. Civ. Code § 1798.140(v)(1)(D)): order history, transaction details, products or services purchased. 

  • Internet or Other Electronic Network Activity Information (Cal. Civ. Code § 1798.140(v)(1)(F)): browsing history, search history, and information regarding your interaction with our Website. 

  • Geolocation Data (Cal. Civ. Code § 1798.140(v)(1)(G)): approximate location derived from IP address (we do not collect precise geolocation). 

  • Inferences (Cal. Civ. Code § 1798.140(v)(1)(K)): inferences drawn from the above categories to create a profile reflecting your preferences or characteristics. 

 

We have not sold or shared personal information in the preceding 12 months. We have disclosed the following categories of personal information for a business purpose in the preceding 12 months: Identifiers, Customer Records, Commercial Information, and Internet or Other Electronic Network Activity Information. These disclosures were made to service providers, including our e-commerce platform provider, payment processor, and email marketing provider, solely for the purposes described in this Policy. 

 

 3. WHAT DOES COMPANY USE INFORMATION COLLECTED FOR? 

Any information collected by us is for a purpose in relation to your use of the Website, including:  

  • Provide the Website to you: We collect information to enable you to use the Website, provide customer support, or provide other types of customer relationship management and fulfillment.  

  • To allow communication with you: We collect your email address and phone number to (i) contact you regarding your use of our Website, (ii) respond to your questions, complaints, and queries, (iii) send you our periodic newsletters with important updates, and (iv) send you updates regarding our Website or this Policy and other agreements. You may opt out of receiving marketing emails at any time by clicking the "unsubscribe" link at the bottom of any marketing email or by contacting us at support@basematchclothing.com. Please note that even if you opt out of marketing emails, we may still send you transactional or administrative communications related to your orders or account. 

  • Analytics: We collect information for use in performing various types of analytics. For example, we use the information to analyze how visitors interact with our Website, where visitors to our Website arrive from and exit to, pages visited, links clicked, text entered and mouse movements to understand site usage, to detect fraud and potential threats and improve our Website.  

  • Provide technical support: We collect information to optimize or improve our Website and operations, for example, training and quality assurance, data analysis, audits, developing new products, enhancing our Website, improving our products and/or Website, and identifying Website trends. 

  • Fulfilling legal and compliance obligations: We collect information to fulfill our legal obligations. We may also collect information to detect fraud or other suspicious activity. 

  • For other purposes through your consent: We may collect and process your information for some other reasons which your consent will be sought before we process such information.  

 

We may use anonymous information that we collect from you for any legal purpose whatsoever, except where we are required to do otherwise under applicable law (for example, if we are required to treat such information as your personal information). If we combine your information that is not in a personally identifiable form with information that is (such as combining your name with your geographical location), we will treat the combined information as your personal information as long as it is combined.  

 

4. DO THIRD PARTIES COLLECT OR USE INFORMATION?  

  1. When you use the Website, certain third parties may use automatic information collection technologies to collect information about you or your device. These third parties may include: 

 

  • The Website providers in Section 4.4 below. 

  • Analytics companies. 

 

  1. These third parties may use tracking technologies to collect information about you when you use the Website. The information they collect may be associated with your personal information, or they may collect information, including personal information, about your online activities over time and across different websites, and other online services or websites. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. 

  1. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. 

 

  1. Third-Party Software and Services.  We use the following third-party software and services to collect and process your personal data for the following reasons: 

 

  • Shopify: We use Shopify as our e-commerce platform to host and operate our Website and process transactions. Shopify may collect and process your personal information in connection with providing these services. For more information, see Shopify's Privacy Policy at https://www.shopify.com/legal/privacy. 

  • Shopify Payments: We use Shopify Payments to process payments for purchases made through our Website. Your payment information is collected and processed directly by Shopify Payments and is subject to their privacy policy. 

  • Shopify Email and Google Workspace: We use Shopify Email and Google Workspace to manage our email list and send newsletters, promotional offers, and other marketing communications. 

  • Facebook, Instagram, and TikTok: We maintain social media pages and may use tracking pixels or similar technologies from these platforms to measure the effectiveness of our advertising and to deliver targeted advertisements. These platforms may collect information about your activity on our Website in accordance with their own privacy policies. 

 

By using and continuing to use the Website, you agree to all privacy policies and other terms of these third-party software/service companies.  You do not hold us responsible for any claims or liabilities arising out of the use of these third-party software/Website.  

 

5. HOW PERSONAL DATA IS COLLECTED. 

5.1 Active Collection.  Some of our Website may ask you to submit your personal information in order for you to benefit from the specified features. We collect personal information from you only when you voluntarily submit it to us, such as when you: 

 

  • Submit materials through our Website. 

  • Complete a service request or registration, survey, application or other form. 

  • Purchase a product or service from us or from one of our vendors, suppliers or other agents. 

  • Sign-up to receive email newsletters or other correspondence. 

  • Request materials from us.  

  • Request e-mail, mail or telephone support or services. 

 

You will be informed on what information is required and what information is optional at the time of your submission. 

 

5.2 Passive Collection. As you use our Website, we may passively collect (that is, gathered without you actively providing the information) non-personally identifiable information and/or use the following technologies which collect such information on our behalf: 

 

Browser and/or Device Information. Certain information is collected from most browsers, such as your IP address, your media access control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system version, internet browser type and version. We also may collect information about any mobile device used to access our Website, such as a unique device identifier and type if you access our Website through a mobile device. Your IP address is a number that is automatically assigned to your computer or device by your Internet Service Provider. An IP address is identified and logged automatically in our server log files whenever a user accesses our Website, along with the time and date of the visit and/or use and the page(s) and/or features that are visited and/or used. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites and/or Website. 

 

Website Usage Data. When you access our Website, we and our service providers may track and collect application and/or Website usage data, such as date and time that your devices access our servers and what information and files have been downloaded and/or uploaded to our Website on your device number. 

 

The Website uses cookies (including Flash cookies). A cookie is a small, removable data file that is stored by your web browser or application on your computer and/or device. Cookies allow us to collect various information including, but not limited to, browser type, time spent on our Website, features and pages visited, and language preferences. We and our service providers use this information for security purposes, to facilitate navigation, display information more effectively, serve you with more tailored information, facilitate your ongoing access to and use of our Website and to personalize your experience while using our Website. We also use cookies to recognize your computer and/or device, which makes your use of our Website easier, such as to help you log into our Website. When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You may update your cookie preferences at any time through the cookie settings link on our Website. 

 

Third-party tracking technologies, including social media pixels from Facebook, Instagram, and TikTok, will not be activated until you have provided your consent through our cookie consent banner. Only cookies that are strictly necessary for the operation of our Website (such as shopping cart and session cookies) are set without prior consent. 

 

You can choose to have your computer and/or device warn you each time a cookie is being sent to your computer and/or device or you can choose to turn off all cookies. You do this through your computer and/or device settings. If you turn cookies off, you will not have access to many features that make your use of our Website more efficient and enjoyable, and in some cases, some of our Website will not function or will function with limited capability.  

 

Pixel Tags, web beacons, clear GIFs and other similar technologies. We and our service providers may use pixel tags, web beacons, clear GIFs and other similar technologies in connection with some of our Website (including email messages) to, among other things, analyze our users’ behavior and information about them, track the actions of the users of our Website and/or recipients of our emails, and compile statistics about our Website usage and response rates. 

 

6. Sharing Information and Disclosure 

We disclose your personal information collected from you though our Website to third parties in the following manner and for the following reasons: 

 

  • If you have consented to such disclosures. 

  • If there are special circumstances, including, but not limited to, any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business or assets (including in connection with a bankruptcy, liquidation or similar proceeding) and the due diligence related to such circumstances. 

  • If the third party is our service provider who provides services to us in connection with our Website. 

  • If the party is our affiliate, in which case we are the party responsible (or data controller) for the management of the jointly used personal information. 

  • Upon request by the government (including, but not limited to, the investigatory and enforcement powers of the Federal Trade Commission and other administrative bodies).  

  • As permitted or required by applicable law. 

  • In response to a court order or other legal process.  

  • To enforce our Privacy Policy or Terms of Use, other agreements, and policies applicable to our Website.  

  • To protect our operations, rights, privacy, safety and/or property. 

  • To contact, identify or bring legal action against someone who may be causing injury to or interference with our or others’ rights or property including, but not limited to, claims for infringement of intellectual property, invasions of privacy or situations involving threats or alleged threats to the physical safety of a person’s property; or companies assisting in fraud protection or investigation. 

 

We also may provide aggregated, non-personally identifiable information to third parties for any legal purposes whatsoever. 

 

7. Protecting Your Information 

We use commercially reasonable efforts to safeguard and secure your personal information while stored on our computer systems and/or transmitted to or from our computer systems. Regardless of these efforts by us, no data transmission over the internet or data storage system can be guaranteed to be 100% secure. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. If you have reason to believe that your interaction, stored data and/or transmissions to and with us are no longer secure (for example, if you feel that the security of any account that you have with us has been compromised), please immediately notify us of the problem by contacting us immediately at support@basematchclothing.com. 

 

Some features of our Website may require you to set up a user ID and password. We recommend that you do not divulge your password to anyone. We will never ask you for your password in an unsolicited telephone call or email. If you suspect you have received a fraudulent communication from us or any of our affiliates, please contact us immediately at support@basematchclothing.com. 

 

Do not provide your personal or financial information in response to an email request or after clicking on a link from an email. We do not ask for this type of information through an email or any communication. 

 

To help protect your computer and personal information, make sure you have current anti-virus and firewall software installed on your computer and update such software on a regular basis. Also, please review your credit card statements carefully and verify that all transactions are authorized and report any discrepancies immediately to your credit card company. 

 

In the event of a data breach involving your personal information that poses a risk of harm to you, we will notify you in accordance with applicable law. Notification may be provided by email, postal mail, or by posting a notice on our Website, as appropriate under the circumstances. We will also notify applicable regulatory authorities as required by law. 

 

8. Children's Online Privacy 

We do not knowingly collect personal information from children under the age of 13 without a parent’s permission. The Website is not intended to solicit information of any kind from children under the age of 13, and we have made commercially reasonable efforts to design the Website to prevent our knowing acceptance of any such information. 

 

It is possible that by fraud, deception or error, we may receive information pertaining to children under the age of 13. If we are notified of this, as soon as we verify the information, we will immediately obtain parental consent or otherwise delete the information from our servers. If you want to notify us of our receipt of personal information belonging to a child under the age of 13, please do so at  support@basematchclothing.com. 

 

9. Cross-Border Transfer 

 

The Website is controlled and operated by us from the United States and is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States. Your personal information may be stored and processed in any country where we have facilities or service providers, and by using the Website or by providing consent to us (where required by law), you agree to the transfer of information to countries outside of your country of residence, including the United States, which may provide for different data protection rules than in your country. Additionally, when using or disclosing personal information transferred from the European Union, we rely on the European Commission's adequacy decision for the EU-U.S. Data Privacy Framework (where applicable), standard contractual clauses approved by the European Commission, or other means under European Union law for ensuring adequate safeguards. For transfers of personal information from the United Kingdom, we rely on the UK International Data Transfer Agreement or other approved transfer mechanisms under UK data protection law. You may request a copy of the applicable transfer safeguards by contacting us at support@basematchclothing.com. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal information. 

 

10. U.S. State Privacy Rights 

 

Residents of certain U.S. states have specific privacy rights under applicable state consumer privacy laws. Although we do not currently meet the processing thresholds that would require compliance with any state consumer privacy law, we provide the following information for transparency and will update this section as our business grows. 

 

California Residents 

 

If you are a resident of the State of California, you may exercise the rights described below. By choosing to exercise your rights as described below, you are declaring that you are a California resident as defined in the California Consumer Privacy Act of 2018, Civil Code Section 1798.100 (“CCPA”). 

 

Disclosure of Personal Information We Collect About You 

You have the right to know, and request disclosure of: 

  • The categories of personal information we have collected about you, including sensitive personal information 

  • The categories of sources from which the personal information is collected 

  • The categories of third parties to whom we disclose personal information, if any –and– 

  • The specific pieces of personal information we have collected about you 

Please note that we are not required to: 

  • Retain any personal information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained 

  • Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information –or– 

  • Provide the personal information to you more than twice in a 12-month period 

Disclosure of Personal Information Sold, Shared, or Disclosed for a Business Purpose 

While we are required to provide this notice, we do not sell any personal information.  

In connection with any personal information we may sell, share, or disclose to a third party for a business purpose, you have the right to know: 

  • The categories of personal information about you that we sold or shared and the categories of third parties to whom the personal information was sold or shared –and– 

  • The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom the personal information was disclosed for a business purpose 

You have the right to opt-out of the sale of your personal information or sharing of your personal information for the purpose of targeted behavioral advertising. If you exercise your right to opt-out of the sale or sharing of your personal information, we will refrain from selling or sharing your personal information, unless you subsequently provide express authorization for the sale or sharing of your personal information. We also honor Global Privacy Control (GPC) and similar browser-based universal opt-out preference signals as valid opt-out requests. 

To opt-out of the sale or sharing of your personal information, please click the "Do Not Sell or Share My Personal Information" link on our Website homepage or email support@basematchclothing.com. 

 

Right to Limit Use of Sensitive Personal Information 

You have the right to limit the use and disclosure of your sensitive personal information to the use which is necessary to: 

  • Perform the Website or provide the goods reasonably expected by an average consumer who requests those goods or Website 

  • To perform the following Website: (1) Helping to ensure security and integrity to the extent the use of the User's personal information is reasonably necessary and proportionate for these purposes; (2) Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of a User's current interaction with the business, provided that the User's personal information is not disclosed to another third party and is not used to build a profile about the User or otherwise alter the User's experience outside the current interaction with the business; (3) Performing Website on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic Website, providing storage, or providing similar Website on behalf of the business; and (4) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business –and– 

  • As authorized by further regulations 

You have a right to know if your sensitive personal information may be used, or disclosed to a service provider or contractor, for additional, specified purposes. 

To limit the use of your sensitive personal information, please email support@basematchclothing.com. 

Right to Deletion 

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will: 

  • Delete your personal information from our records –and– 

  • Direct third parties to whom the business has sold or shared your personal information to delete your personal information unless this proves impossible or involves disproportionate effort 

Please note that we may not delete your personal information if it is reasonably necessary to: 

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us 

  • Help to ensure security and integrity to the extent the use of the User's personal information is reasonably necessary and proportionate for those purposes 

  • Debug to identify and repair errors that impair existing intended functionality 

  • Exercise free speech, ensure the right of another User to exercise his or her right of free speech, or exercise another right provided for by law 

  • Comply with the California Electronic Communications Privacy Act 

  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent 

  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us 

  • Comply with an existing legal obligation –or– 

  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information 

Right of Correction 

If we maintain inaccurate personal information about you, you have the right to request us to correct that inaccurate personal information. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate personal information. 

Protection Against Retaliation 

You have the right to not be retaliated against by us because you exercised any of your rights under the CCPA/CPRA. This means we cannot, among other things: 

  • Deny goods or Website to you 

  • Charge different prices or rates for goods or Website, including through the use of discounts or other benefits or imposing penalties 

  • Provide a different level or quality of goods or Website to you –or– 

  • Suggest that you will receive a different price or rate for goods or Website or a different level or quality of goods or Website 

Please note that we may charge a different price or rate or provide a different level or quality of Website to you, if that difference is reasonably related to the value provided to our business by your personal information.  

 

Exercising your Rights. If you wish to exercise one of these rights, please email us at support@basematchclothing.com. Please include your name and email address with your request. Before we can process any such request, we will need to verify your identity through the email address or telephone number associated with your use of our Website or your account with us and confirm your request prior to fulfilling any such request and reserve the right to deny a request where we are unable to satisfactorily complete this process. If you authorize someone to make a request on your behalf, we may also deny your request if we are unable to verify that the individual making the request is authorized to act on your behalf. 

 

Notice of Financial Incentive. We may offer promotional incentives such as discounts, coupons, or other offers in exchange for your personal information (for example, a discount code in exchange for joining our email list). The categories of personal information collected in connection with such programs typically include your name and email address. You may opt in to these programs by following the sign-up instructions provided at the time the offer is made. You may withdraw from a financial incentive program at any time by unsubscribing from our email list or by contacting us at support@basematchclothing.com. Your decision not to participate in a financial incentive program will not affect your ability to use our Website or purchase our products. The value of the discount or incentive offered is our good-faith, reasonable estimate of the value of the personal information collected, which we calculate based on the expense related to collecting and storing such information and the anticipated revenue generated from the information collected. We do not assign monetary value to your personal information outside the context of these incentive programs. 

 

You can also submit a complaint to the California Office of the Attorney General. For more information on the California Consumer Privacy Act please visit https://www.oag.ca.gov/privacy/ccpa. 

 

11. GDPR Privacy Rights 

 

If you are a resident of the European Union or the United Kingdom, you may exercise the rights described below. 

 

We rely on the following legal bases under the GDPR to process your personal information: 

  • Contract Performance: Processing necessary to fulfill orders you place through our Website, including processing payments, arranging shipping, and providing customer support. 

  • Consent: Processing based on your affirmative consent, such as when you sign up for our email newsletter or accept non-essential cookies. You may withdraw your consent at any time. 

  • Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our Website, preventing fraud, and ensuring the security of our systems, provided those interests are not overridden by your rights and freedoms. 

  • Legal Obligation: Processing necessary to comply with applicable laws and regulations. 

 

Your personal information is collected in connection with your use of our Website and is necessary to fulfill your orders and provide our services. You are not required by law to provide your personal information, but if you do not provide the information requested, we may not be able to process your orders or provide you with certain features of the Website. We do not use automated decision-making, including profiling, that produces legal effects concerning you or similarly significantly affects you. For information about the recipients of your personal information, please see Section 4 and Section 6 of this Policy. 

 

Right to Be Informed 

The right to know or be notified about the collection and use of your personal information. 

Right to Access 

The right to be provided with a copy of your personal information (the right of access) 

Right to Rectification 

The right to require us to correct any mistakes in your personal information 

Right to be Forgotten 

The right to require us to delete your personal information in certain situations 

Right to Restriction of Processing 

The right to require us to restrict processing of your personal information in certain circumstances, e.g., if you contest the accuracy of the data 

Right to Data Portability 

The right to receive the personal information you provided to us, in a structured, commonly used, and machine-readable format and/or transmit that data to a third party in certain situations 

Right to Object 

The right to object: 

  • At any time to your personal information being processed for direct marketing (including profiling) 

  • In certain other situations to our continued processing of your personal information, e.g., processing carried out for the purpose of our legitimate interests 

Right Not to be Subject to Automated Individual Decision-Making 

The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you 

 

For further information on each of those rights, including the circumstances in which they apply, see the guidance from the UK Information Commissioner's Office (ICO) on individual rights under the EU General Data Protection Regulation. 

If you wish to exercise one of these rights, please email us at support@basematchclothing.com. Please include your name and email address with your request. Before we can process any such request, we will need to verify your identity through the email address or telephone number associated with your use of our Website or your account with us and confirm your request prior to fulfilling any such request and reserve the right to deny a request where we are unable to satisfactorily complete this process. If you authorize someone to make a request on your behalf, we may also deny your request if we are unable to verify that the individual making the request is authorized to act on your behalf. 

 

We hope that we can resolve any query or concern you raise about our use of your information. 

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in the European Union (or European Economic Area) state where you work, normally live, or where any alleged infringement of data protection laws occurred. A list of EU/EEA supervisory authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members_en. 

 

If you are located in the European Union or the United Kingdom and wish to raise a concern about our processing of your personal information, in addition to contacting us directly, you may contact our EU/UK representative at [representative name and contact information]. 

  

12. YOUR RIGHTS WITH RESPECT TO PERSONAL DATA. 

  • You can review and change your personal information by sending us an email at support@basematchclothing.com to request access to, correct, or delete any personal information free of charge that you have provided to us. We cannot delete your personal information except by also deleting your user account. 

  • We will respond to a request to access, correct, or delete any data within 30 days of the date we receive the request, or within such longer period as may be required or permitted by applicable law (for example, 45 days under the CCPA or VCDPA). 

  • We may not accommodate a request to change information if we believe the change would violate or breach any law or legal requirement or cause the information to be incorrect. 

  • If upon your request, we refuse to amend, correct, or delete your personal information, we will set out our reasons for not doing so and provide you with details of how you may complain about our refusal. 

  

13. HOW LONG PERSONAL DATA IS KEPT? 

We retain your personal information, as long as necessary, to fulfill the purposes it was initially collected for or otherwise required by law.  We may retain personal information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. 

  

When personal information is no longer needed for the purpose for which it was collected, we will delete or anonymize it within a commercially reasonable timeframe. 

   

14. DO NOT TRACK DISCLOSURE  

Third parties such as advertising networks, analytics providers, and widget providers may collect information about your online activities over time and across different websites when you access or use our Website. Currently, our Website does not respond to "Do Not Track" signals from your browser. However, we do honor Global Privacy Control (GPC) signals as valid requests to opt out of the sale or sharing of your personal information. You may also opt out of certain third-party tracking as described in Section 4 above. 

  

15. CHANGES TO OUR PRIVACY POLICY 

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users' personal information, we will notify you by email to the primary email address specified in your account and/or through a notice on the Website home page. Please take a look at the “LAST UPDATED” legend on the top of this page to see when this Privacy Policy was last revised. Any such change shall be effective immediately upon posting of the revised Privacy Policy within our Website. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes. 

 

16. Contact Us with Questions and Feedback 

 

We welcome your questions, comments, and concerns about this Privacy Policy and our privacy practices. Please email us at: support@basematchclothing.com.